I remember seeing this ad quite some time back as a front page wrap on Times of India, Bangalore. A similar campaign was done for TOI, Chennai too. I thought the execution was world-class, a rare sight in Indian print ads.
Found the photographs of the actual newspaper at Times of India, Bangalore’s Facebook page. I have been looking for hi-res jpegs of this campaign. Anyone know where to find them?
Cannes-worthy? Me thinks so.