Aside from promo films, the ‘festival offer’ communication of retail outlets is perhaps the most formulaic in Indian advertising. It usually involves a nomenclature (done successfully with ‘Nariyal Phodo’ variety), a logo unit and communication that highlights all the prizes. Usually one can’t make out one retail outlet’s offer communication from the other.
In this context, the film for Future Group’s Great Indian Shopping Festival is noticeable and fun to watch, thanks to the executional idea of using Bappi Lahiri-type voice.
Hope eenko success meeela.
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