Advertising

Future Bazaar Shopping Festival: da Bappi dance

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Aside from promo films, the ‘festival offer’ communication of retail outlets is perhaps the most formulaic in Indian advertising. It usually involves a nomenclature (done successfully with ‘Nariyal Phodo’ variety), a logo unit and communication that highlights all the prizes. Usually one can’t make out one retail outlet’s offer communication from the other.

In this context, the film for Future Group’s Great Indian Shopping Festival is noticeable and fun to watch, thanks to the executional idea of using Bappi Lahiri-type voice.

Hope eenko success meeela.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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