Quite liked the new Bajaj XCD ad on first view. It hopes to position other bikes as ordinary and draws parallels with the ‘common type’ wishes most Indian middle class bike owners would go for. Agency: Ogilvy & Mather, Mumbai, India Production House: Corcoise Films Director: Prashant Issar But will it unwittingly work against the set objective? By saying that most of us choose the staid, regular stuff when the sexy option is available, is…
Call me paranoid, but I prefer that my 3-and-half-year old kid does not get addicted to TV. Watching some DVDs bought for her is way better then some inane TV programmes. The worry is that I can’t control the appearance of a Set Wet or Fuel TVC in the middle of Mickey Mouse Clubhouse. So even with TV, I try to ration the kind of programmes and the duration for which she watches them. But…
Is it well known that at a Pizza Hut outlet, you can ring the bell on your way out, if you ‘had a good time’? It was news to me as I discovered over the several visits to a single outlet in the last 4 weeks. My wife and kid simply adore the place and we’ve ended up going there frequently. Apart from meeting the first tenets of a retail business (location, location, location) this…
When I first saw the print ad with a headline ‘All I need is all I got’, I was left scratching my head. Now that I am getting to see all the elements of the new Levi Go Forth campaign, it is all beginning to make sense. Over the years, Levis has produced several great advertising campaigns – some considered to be landmark advertising. The laundromat, chemist’s daughter, the Amish girl and several others were…
In the future, when creating a campaign for a brand the to-do list will perhaps include: TV commercial, radio spot, ambient media, interactive website, promo, Facebook app and a Twitter page. Just add the iPhone App to that list. There are several already, including ones from British Airways, Oakley, Audi, Kraft and J&J Acuvue. But very few: – truly integrate a brand’s message using the power of the mobile medium – add value in some…
Remember the ‘We will rock you’ ad for Evian? There’s a new video for Evian doing the rounds of ad blogs. It’s likely to get popular on YouTube as it’s got a ‘oh-they-are-so-cute’ quality about it. And people will be curious as to how the ad was made. Enjoyably flippant stuff. Head out to the website to see the making of the movie, their interviews, their Facebook page and some wallpaper love.
I liked the new logo for Videocon, the moment I saw it – a sea change from their earlier logo. The brand’s advertising too had acquired a slightly more sophisticated and intelligent tone of voice with their set of ads for air conditioners. But the brand’s appeal to an upmarket audience was limited, in my opinion, thanks to the name and how it portrayed itself in the past. The new logo is apparently ‘at the…
Saw a set of teaser hoardings in Bangalore. They ask: ‘Why follow the herd?’, ‘Why live in the past?” and ‘Why repeat yourself?’. I figured that they were for Tata Docomo going by the visual style and the graphics used. The brand’s website is up and what is heartening to see is the scope for conversations with consumers. There are links to several social networking pages of the brand, including Facebook and Twitter. While that…