Tata Docomo is here: what can we expect?

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Saw a set of teaser hoardings in Bangalore. They ask: ‘Why follow the herd?’, ‘Why live in the past?” and ‘Why repeat yourself?’. I figured that they were for Tata Docomo going by the visual style and the graphics used.

Tata Docomo Hoarding The brand’s website is up and what is heartening to see is the scope for conversations with consumers. There are links to several social networking pages of the brand, including Facebook and Twitter. While that and the scope to bookmark through Delicious or Technorati is common on many news sites, it is encouraging to see comments from consumers even on the About Tata Docomo page.  Judging by the comments, people are looking forward to another mobile service provider, despite the high level of competition that already exists. I guess it’s the power of the Tata brand and the inherent displeasure with existing services.

As an Airtel user, I am at times frustrated with the poor connectivity of the brand at my place of work. And then I go home and enjoy watching the category ads about network quality and following you everywhere or some such. The lack of choice in switching brands for fear of changing the number and the related irritants of informing friends & colleagues is a huge deterrent. And a huge insurance for existing players. Will the number portability, when it happens, encourage users to experiment with other brands? I hope so. What are your expectations from Tata Docomo and thoughts on the current service providers?

7 comments

  • Ha ha. Being attached to a number is amusing. I’ve had at least 50+ numbers in my life because the ability to buy a new SIM wherever I go is important. If people need to find you, they will. Though I’ve found Mum’s don’t get the concept of changing number. It’s like removing a tattoo for them so bear that in mind.

    While in Chennai I few years ago though, I only discovered that the SIM I’d bought there was regional when I arrived in Delhi. So it was a waste of money but then that’s telecomms for you. They still don’t grasp what their business is and it’s not separate tarrifs for different use. It’s ALL data.

  • hey but i feel their service of tata wont let their brand down..as it is a collaboration of the best n the best i.e the Japaneses company and tata my expectations are more from tata docomo n m sure they wont let any of their customer’s down..i hav visited their amazing site (http://www.tatadocomo.com/) n got to knw this plan of tata is for a long term run and they wont disappoint their customers like Vodafone or Airtel..and i m going to get a connection of tata docomo..n i expect a lot n i knw they wont let any1 down..3 cheers for tata..

  • i think almost all operators will lower their rates thanks to tata docomo’s per second billing…this is great for the customer…but to just give it a thought, why did all the operators need a ‘wake up’ call from tata docomo to force them to change and review their tariffss…well atleast the exploitation of the customers should stop once and for all..

  • jus gt a gsm sim of docomo..its wrkn fine..n must say true to wat ever they said..its per second billing,the VAS really gud..most importanlty my balance nw takes time to com to zero..the customer care is gud bt thy need to improve..

  • docomo providing such services that i nevr expected..the per second plan n the VAS wit free voice mail n missed call alerts jus make a first impression n the new plans like diet sms i jus couldnt stop myself grabbing a docomo..

  • We have finally launched our unlimited GPRS plan and we will be introducing it in 2 packages. The first package will be the ‘Rs. 15 GPRS Pack’. This is a pre paid pack wherein a customer can recharge with Rs.15, and thereafter the customer will be allowed to access unlimited data for next 3 days by selecting Docomo internet APN on their handsets. The second package will be the ‘Rs. 95 GPRS Pack’. In this pack, the customer can recharge with Rs. 95, and thereafter the customer will be allowed to access unlimited data for the next 30 days. These packages will be applicable to TATADOCOMO home and roaming network only.

    For further information please visit the Unlimited GPRS URL: http://www.tatadocomo.com/gprs-edge-faqs.aspx

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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