Quite liked the new Bajaj XCD ad on first view. It hopes to position other bikes as ordinary and draws parallels with the ‘common type’ wishes most Indian middle class bike owners would go for.
Agency: Ogilvy & Mather, Mumbai, India
Production House: Corcoise Films
Director: Prashant Issar
But will it unwittingly work against the set objective? By saying that most of us choose the staid, regular stuff when the sexy option is available, is it talking down to the consumers? Would a potential consumer see the XCD as an object of desire or something knocking his values?