Beating hunger pangs: the Emerald Nuts way

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Hunger pangs strike at the fag end of the workday and you normally reach for that oily vada or any other greasy snack. Several brands have attempted to change the habit in the recent past – Snickers and Britannia’s Nutrichoice come to mind. The creative execution ranged from exaggeration of the problem to establishing the moment of hunger (4pm) dramatically. Take a look at what Goodby, Silverstein and Partners did for Emerald Nuts, with a similar brief:

The commercial, starring Robert Goulet aired during the 2007 Super Bowl and won a Merit Award at the 2008 One Show.

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