P&G’s Thank You Mom effort is being talked about in ad blogs and trade media. The agency (W+K, London) and the client deserve kudos for brilliantly interpreting the sponsorship of Team USA into a campaign celebrating the effort mom’s put in behind the athletes. In the theme spot, all the brands that appeal to moms from the P&G stable get a mention in the last frame. One would probably see it as a corporate spot for P&G.
In the follow up, the individual brands have been beautifully integrated into the theme.
Rest of the ads here.