McDonalds – ‘Somewhere near you’ Christmas ad: great copywriting for TV

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Remember the ‘Just passing by‘ TV spot with its montage-style visuals and great copy? There was a similar one during the 2010 World Cup too.  McDonalds UK brings out yet another TV advert where the idea and voice over style have become something of a signature. This time, a rhyming voiceover describes McDonald’s as a place where people can either celebrate or escape from the holiday season, ending with the line,  “There’s a McDonald’s for everyone at Christmas.”

[Best viewed in 720p HD]

Agency: Leo Burnett, UK


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