Seen and noted: McDonalds Happy Meal

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Great art direction, distinct branding, striking: what more can a print ad deliver? A new campaign for McDonalds Happy Meal in the UK does just that. The ads cleverly highlight what’s inside a Happy Meal (DK Book, Crayola etc.) and do so in an unmistakably McDonalds way. Loved the art direction.

McDonalds-Books McDonalds-Crayola McDonalds-Nature

Agency: Leo Burnett, UK


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