Zonajobs’ grandma: gets the job done

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Don’t you love it when a TV commercial keeps you riveted until the very end and then presents an unexpected twist? What’s more when the penny drops and you connect the dots in  your mind to the product or service it’s even better. Zonajobs’ ad does just that.

Agency: DraftFCB, Buenos Aires, Argentina. Via.

The TVC makes you a bit uncomfortable given the graphic nature but the smile on your face at the end of it all makes you realize the ploy. Great insight and execution.

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