Volkswagen Polo: different, insightful, yet…

'Surprisingly ordinary prices' - that's my first memory of Volkswagen Polo advertising. The TV commercial showed a tennis match in progress with heads bobbing left & right. And then while the ball is being lobbed across the courts, the heads are transfixed to one side. The camera then shows what's got the audience hooked: a… Continue reading Volkswagen Polo: different, insightful, yet…

Indigo Airlines – when time is not in your control

In my first advertising job, there used to be the '5-10 principle'. The essence of that principle is that advertising communication has two broad parts: what to say (strategy) and how to say it (creative execution). On the first part, you could either score a 'zero' or a 'five' i.e either right strategy or a… Continue reading Indigo Airlines – when time is not in your control

Accenture – when the elephants dance, without voice over

A new television spot for Accenture is making the rounds of ad blogs. It started off as a print campaign in the post-Tiger Wood phase - showing an elephant on a surfboard, with the headline, 'Who says you can't be big and nimble?'. Check out the Director's Cut of the commercial: Also see the making… Continue reading Accenture – when the elephants dance, without voice over

Digital Advertising: a class room waiting to be created

This article of mine appeared in the Brand Wagon supplement of Financial Express, today: -- There was a time when the Pakistan cricket team produced a seemingly endless list of fast bowlers. It is said that one man – Imran Khan, inspired a whole generation of fast bowlers. In India, Kapil Dev is credited with… Continue reading Digital Advertising: a class room waiting to be created