What next for the iPod? It has morphed into an internet device so the original, classic mp3-player is no longer as attractive as it was. It shows in the numbers – Apple sold 10.89 million iPods during the quarter ending March’10, representing a one percent unit decline from the year-ago quarter.
So India gets its first Portfolio Night on the 20th, in Mumbai. For the uninitiated, created by ihaveanidea, it is a forum for young creatives and advertising students to have their work judged by some of the biggest names in the advertising industry.
I have heard this story (apocryphal perhaps) about a print ad released by After Eight mints in the UK: apparently there was a birth in the royal family late one night and an ad released next day said something to the effect of ‘Best things in life happen After Eight’. Closer home, during one of the typical ‘Indo-Pak’ stand offs, Colgate ran an ad which showed the barbed wire border with the blurbs ‘Talk to…
Of late, there’s a new ad for the UK retailer John Lewis, doing the rounds of ad blogs. Filmed to Billy Joel’s ‘Always a woman to me’ it shows the life journey of a toddler through many stages of her life – from a school-going child to a teenager to a mother to an old woman. You get the picture. Agency: Adam & Eve It is sweet stuff especially if you have a little daughter.…
In these days of digital this and viral that, it feels good to see print ads that bring a smile to your face. In a way, they are interactive – they involve you, they bring a smile to your face, they leave an impact. While the good interactive ads in the online space engage, entertain and evoke an action from you, these ads evoke a reaction within you. I was scanning the British newspapers of…