So India gets its first Portfolio Night on the 20th, in Mumbai. For the uninitiated, created by ihaveanidea, it is a forum for young creatives and advertising students to have their work judged by some of the biggest names in the advertising industry. The advertising promoting the event is creating some buzz in trade media. The spots are funny and capture the emotions of a reject who goes on to rubbish the Vodafone ads, a pumped up creative praised by Piyush Pandey the previous night displays some bravado in front of the client and a struggling team who can do no better than ‘servicing guys’.
The creatives send the right message – find out how good you really are. It kind of prepares them for what’s likely to happen and captures the mindset of most aspirants. The posters take an an even more offensive posture:
Rest of the posters at Portfolio Night (why the obsession with ass?)
This is a great opportunity for young creatives to showcase their talent, for their talent to be judged by the best creative minds and for the seniors to assess the quality of thinking among arguably the future of the industry. Since this is the first of such initiatives, moving forward one would like to see the show being popularized outside Mumbai: it may be difficult for non-Mumbai aspirants to make it if it’s only held in one city; a media partner who promotes the show well in advance would also help.
I hope such initiatives imbues the right attitude among aspirants, encourage the right kind of creative talent – ones who use their creativity to solve real business problems for real clients. And not just hope to be applauded for their creativity targeted only at imaginary clients.