The standout ambient idea in recent times, for me, is the one for King Kong 3D Experience. The show, created by Universal Studios and Peter Jackson will debut in Hollywood this summer. Agency: David&Goliath, USA Check out the TV spot here. The entire campaign seems to have a single, unified thought running through it. The ambient idea brings it alive in a dramatic and simple way: has all the hallmarks of a great ambient idea.
When I saw the leaked iPhone pictures over at Gizmodo, I thought the controls on the side and the sharp edges made it look like a Nokia phone. And then I saw the launch pictures and the features. Now just the pictures and the GUI of iPhone 4 makes my current iPhone 3G look dated. While Vodafone has talked about the India launch, the pricing is not announced yet. It dawned on me pretty late.…
There was an interesting conversation on cult brands, over at Twitter, triggered by this tweet from Karthik. The conversation that followed set me thinking about what makes a cult brand and whether they happen by chance or can be consciously created. I have seen some books on this topic like ‘Power of Cult Branding’ (haven’t read it yet) and they talk of Seven Golden Rules for cult brands. On the larger question of do brands…
When it comes to advertising awards, there as many award shows as there are agencies. Every major region aims to celebrate creativity with it’s own set of awards. Among the awards, I have been an avid follower of European advertising awards – be it the Epica Awards or Eurobest. Compared to advertising from rest of the world, skin show and sexual innuendo is pretty common among award-winning ads from Europe. Most of these countries don’t…
Nike Football’s ‘Write the future’ TV spot is creating a huge buzz in the online world. According to the PR blurb: Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world. The ad, created by Wieden + Kennedy Amsterdam, was 6 months in the making (desi trivia:…