No English? No problem: 41 creative ideas from Europa – Part Ein

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When it comes to advertising awards, there as many award shows as there are agencies. Every major region aims to celebrate creativity with it’s own set of awards. Among the awards, I have been an avid follower of European advertising awards – be it the Epica Awards or Eurobest.

Compared to advertising from rest of the world, skin show and sexual innuendo is pretty common among award-winning ads from Europe. Most of these countries don’t have the kind of problems developing countries have – population, poverty etc. It is perhaps reflected in the advertising categories (Dairy products, Alcoholic Drinks, Non-Alcoholic Drinks), the sophistication of ads and the kind of brands that resort to advertising (kitchen knives, furnishings, an orchestra) and so on.

Herewith a collection of print ads from European award festivals:

1. Ahlens, a department store in Sweden released vertical strip ads to highlight the various things available at the store. What was charming story of things used to rescue a cat from a tree. Here is the full campaign series:

Agency: King, Stockholm

2. Bazooka: cute little ad to dramatize the bubble-gum as crash protection.
Agency: Duval Guillaume, Brussels

3. Bic: brilliant series to dramatize the proposition: Joy of Writing.

Agency: Jung von Matt, Germany

4. Braun: brings out the human in men

Agency: BBDO, Germany

5. Chupa Chups: sugar free, hence no ants. Copied several times over in other parts of the world.

Chupa Chups.jpg

6. Colgate Total: ‘prevents discolouration of teeth’ is the proposition.

Agency: Young & Rubicam, Germany

7 & 8. Corail Teoz trains: two ads to promote the comfort of traveling by France’s Teoz trains. The chauffer sitting in front is hilarious.

Agency: TBWA/Paris

9. Dank: this campaign won the Epica d’Or in 2009 at the Epica Awards.

DDB, Istanbul

10. Dextro: brawn for your brain, is the claim.

Agency: Kempertrautmann, Germany

11. Glenfiddich: every year counts

Agency: 180 Amsterdam

12. Halls: brilliant telegraphic ad. Claim: balsamic action.

Agency: JWT, Italy

13. IKEA: your dreams come true, at least as far as home furnishings are concerned.

IKEA - Dreams.jpg
Agency: DDB Germany/ Düsseldorf

14. Inlingua: your English may make you seem like an alien.

Agency: Kolle Rebbe Werbeagentur, Hamburg, Germany

15. Kodak Chrome camera roll: catches everything in low light is the claim.

Kodak Owl.jpg
Agency: Ogilvy & Mather, Germany

16. Langley Travel agency specializes in ski trips. And they are now in Japan. Racist, perhaps but funny.

Agency: Goss, Sweden

17. Leica dramatized the product attribute of 12x zoom brilliantly in this outdoor campaign.

Agency: Advico Young & Rubicam

18. Lisbon airport has a new look.

Agency: BBDO Portugal

19. McKinsey recruitment ad: brilliant targeting of potential candidates.

Agency: Ruf Lanz Werbeagentur

More ads from Europa, in Part Deux of this post.

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  1. Hey Lucky,

    nice going. enjoyed all the stuff i see, and particularly agree with the Beetle campaign comment. Tragic how a classic got decimated.

    When will we get that its supposed to be about the product?

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