ArchiveJune 2010

Specsavers and more: topical ads


Taking advantage of the buzz around the disallowed goal in the UK-Germany match, Specsavers released this ad in major UK dailies. Brilliant timing, superbly dovetails into the ‘should’ve gone to Specsavers’ line. Agency: Specsavers In-house Creative team There were others too (mostly prior to the England-Germany match) that attempted to be topical and get talked about: As...

Future Apple products: what the launch could be


Apple product launches have come to have a predictable nature. First the rumours, then the product leaks, pre-launch hype, launch hype and so on. Why read the same things over & over again? To save you time, herewith the likely sequence of events in future Apple launches: Phase 1 Rumours of a revolutionary new product from Apple surface at Mac rumour sites. Apple bans its employees from...

Seen and noted: Lynx Rise Wake Up Calls


I have been a big fan of Axe (known as Lynx in the UK) advertising over the years. The product – positioned as a chic magnet delivers a promise that never fails to hit home. It’s pricing (at least in India) is within reach of a mass audience, while the advertising pegs it a premium level – a nice combination. In UK, the latest series (OK, 2 months old) is for a brand of...

Pick of Cannes 2010: award winners of note


At the Cannes Lions 2010, the winners among Promo & Activation, PR, Direct, Media, Outdoor, Radio, Cyber, Design and Press have been announced as we write. While we await the Film & Film Craft winners, here’s a brief round up of some of the work that caught my eye, particularly in the print & outdoor categories: 1. Stopache: Great use of ambient medium and surely touches a chord...

Smart says no, Cannes judges say yes


At the Cannes 2010 Awards, the Outdoor Grand Prix was awarded jointly to Diesel’s ‘Be Stupid’ and an ambient idea for Andes beer. While the Andes beer relied on technology, the Diesel outdoor campaign was the traditional poster campaign. According to Adweek: Outdoor jury president Tay Guan Hin, Regional ECD of JWT Asia said, Diesel’s “Be stupid” manifesto is...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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