ArchiveDecember 2011

Advertising agencies: of specialists & generalists


In the advertising agency landscape today there are 4 broad kinds of offerings: 1. large global behemoths who belong to holding companies (they could offer specialist units within an agency)  2. independent agencies (full service with or without specialist units within them 3. independent specialists (these could be digital, healthcare or activation specialists) and 4. specialist media planning...

Kim Jong-il: the ‘dear leader’ in advertising


Political figures have long been used in advertising, especially by Human Rights organizations like Amnesty International. Kim Jong-il was a popular (if you can call it that) figure in such campaigns. Mainstream media and bloggers too have used him as a punching bag: Kim and his eccentric state were a frequent butt of jokes by U.S. television comedians and also immortalized in ‘Team America...

Old Spice MANta Claus: ho ho ho!


Old Spice is back with Isaiah Mustafa. This time he is ‘MANta Claus’ (brilliant!) promising gifts to ‘all 7 billion people’ – the ‘very least he can do’. Like with the ‘response’ campaign, the Old Spice man mentions Twitter users – @beautyjunkies to kick things off. @beautyjunkies responded to with a thank you tweet. The other videos...

Let Calcutta Surprise You


Came across this lovely video produced for YPO (Young Presidents Organization). It’s fast gaining popularity on YouTube and on Facebook. Deservedly so. Client : YPO, Calcutta Chapter Producer/Director: Priyanka Rungta, supported by Arka Bhattacharyya, Navsoft Creative Agency : 100 Watts Design Studio Branding, Art Direction & Copy : Kritika Malhotra Production House: Arko Sen There was...

Ads from the Gulf: raising the bar on idea & execution


Harvey Nichols. Land Rover. Braun. Ads for global brands such as these have been regulars at top notch creative awards of late. These aren’t created in the UK, South America or Thailand but in the UAE. There was a time in India where advertising from the Gulf wasn’t viewed favorably by the creatives. Not any more, I think. The quality of execution in particular is world-class. The ad...

Seen and noted: press Epica d’Or for Swiss Life


Nowadays virtually all static media advertising is visual led, with minimal or no copy. Interestingly, at the recent Epica Awards 2011, the Epica d’Or was awarded to a print campaign which is devoid of any visuals. Agency: Spillmann/Felser/Leo Burnett, Zurich Needless to stay the headline is the show stopper. It gets your attention with that ‘huh? what was that? twist. And when you figure...

7 mind blowing packaging designs from Europe


Among advertising awards, I find Epica Awards fascinating because it showcases work which is not normally featured in popular ad blogs. The Epica awards were created in 1987 and celebrate their 25th anniversary this year. According to the website: Epica’s aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies...

McDonalds: 3 is a magic number


Came across this ad for McDonalds (its been around for 3 months actually) which demonstrates the product attribute of three ingredients in a charming way. McDonalds – Go With The Flow from Blink on Vimeo. It may not be a Honda ‘Cog’ in terms of scale, but conveys the idea very well. And what I liked was the fact that a story was told without the aid of any computer graphics...

Of Apple, Android, Windows and brand evangelism: Part 2


Given the focus on smartphones and tablets nowadays, the Mac vs PC debate has probably given way to Mac vs. Android debates nowadays. Given that Windows does not have a significant presence (yet?) it is understandable. While passion for the Apple brand goes back decades, the rapid rise of Android fanboyism (just over the last 3-4 years) is extraordinary. Needless to say, there are many things...

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