In these days all kinds of communication ideas are fighting for our attention. And most of them try hard to innovate and be visible; augmented reality, activation stunts, shocking flash mobs and even Twitter feeds are the order of the day. In this scenario, the good old TV spot with a charming little story based on an universal insight is a welcome change.
The latest Weetabix ad does just that.
Their last year’s spot too was based on a real, universal insight. Refreshing to note that you can still get across a brand’s message without resorting to technology or some digital stunt.