Weetabix ‘Daddy’s day out’: fuel for big ideas

Pinterest LinkedIn Tumblr

In these days all kinds of communication ideas are fighting for our attention. And most of them try hard to innovate and be visible;  augmented reality, activation stunts, shocking flash mobs and even Twitter feeds are the order of the day. In this scenario, the good old TV spot with a charming little story based on an universal insight is a welcome change.

The latest Weetabix ad does just that.

Agency: BBH

Their last year’s spot too was based on a real, universal insight. Refreshing to note that you can still get across a brand’s message without resorting to technology or some digital stunt.

Facebook Comments

1 Comment

Write A Comment

%d bloggers like this: