Amante, the lingerie brand from MAS Holdings of Sri Lanka, has been around in India for a few years. They have recently launched an ‘educative’ campaign highlighting the pitfalls of poorly fitting bras. A microsite, Break Up With the Wrong Bra provides nuggets of information on health effects of a wrong bra and other handy hints.
Here’s the print campaign raising awareness about the issue.
Agency: Happy
I liked it because it was different from the category code of pretty women in lingerie staring into camera or looking yonder. Its likely to evoke a nod of approval from women going by the statistics of 8 out of 10 women wearing the wrong bra size and feeling uncomfortable, I guess.
Facebook Comments
12 Comments
RT @bhatnaturally: Amante urges women to break up with their bras: http://t.co/RPwSczyo
Amante urges women to break up with their bras http://t.co/SQO0GGwN
RT @bhatnaturally: Amante urges women to break up with their bras: http://t.co/RPwSczyo
Amante urges women to break up with their bras: http://t.co/QunQcgMo
RT @bhatnaturally: Amante urges women to break up with their bras: http://t.co/RPwSczyo
Amante urges women to break up with their bras http://t.co/M9m7pTcZ
Amante urges women to break up with their bras: http://t.co/qNfEO92r
RT @bhatnaturally: Amante urges women to break up with their bras: http://t.co/RPwSczyo
RT @bhatnaturally: Amante urges women to break up with their bras: http://t.co/RPwSczyo
Amante urges women to break up with their bras http://t.co/G0KzWB8v
http://www.bhatnaturally.com/advertising/amante-urges-women-to-break-up-with-their-bras/
A Bold campaign i loved by – http://www.thinkhappy.biz/.
Marvellous brand identity and ad campaigns these guys execute.
@sriharikraman http://t.co/eYzYUtSu via @bhatnaturally