The Vikatan Group, a renowned Tamil publication group has launched an entertainment magazine called Timepass. The ad tells the story of a son whose hitherto ‘timepass’ activities are no match to what is to be expected from the magazine.
The background to the magazine launch is interesting: Pravin Menon, national head – ad sales, Vikatan Group, said, “At Vikatan, we have an initiative called Hello Vikatan wherein people can call in on a particular number (tolled) and listen to three minutes capsule on a particular topic. The topic is normally announced in the magazine. From that database, we have taken the feedback from around 6000 people from across the State and tailor-made a product, which is Timepass”.