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Charter – Battle Royale: idea wins hands down

Very few ads, sometimes even the popular ones can honestly answer the ‘What’s the idea?’ question. This one can.

Agency: Fallon

The idea is based on an insight and gets you nodding with, ‘Yes, that happens to me so often’.

photo credit: Roo Reynolds via photopin cc


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.