Imagine the plight of the Account Manager who goes to brief the creative team about a new print campaign and target audience is: ‘fleet managers’. Some creative teams have a tendency to look down upon B2B ads as they are perceived to offer limited scope for creativity. A new campaign for Kia fleet of cars in the UK, proves such misconceptions wrong.
The pun on ‘economy’ represented through infographic style illustrations works for me. But do we really need 3 ads?
Agency: Innocean Worldwide, UK. Via.