iPad Mini TV commercial: simple, yet appealing

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Apple made a whole of product announcements and showcased several videos at yesterday’s Keynote. Among the videos (reactions to iPhone 5 launch at the Apple Stores, a new commercial for MacBook Pro Retina Display and others) what stood out for me was the commercial for iPad Mini.

Agency: TBWA

The music is ‘Heart & Soul’ by Hoagy Carmichael.

What I liked about is the simplicity and conveying that it is ‘every inch an iPad’ (the tag line mentioned at the Keynote) without spelling it out as ‘A for Apple’. And no reference to screen size, resolution, processor speed and other rational reasons. As Steve Jobs said, focus is about saying ‘no’. I say ‘yes’ to that.

Image source: The Verge

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