Power out? No problem. twitter.com/Oreo/status/29…— Oreo Cookie (@Oreo) February 4, 2013 The above tweet has got 13000+ retweets and over 4000 ‘favorites’ on Twitter. What’s more several bloggers and influential portals are writing about it. What’s so special? There was a power outage during the final of the Super Bowl causing a blackout. Within the hour, Oreo’s social media agency 360i crafted this tweet. Result: great buzz value and coverage for the brand. What’s even…
Blackberry 10 takes a contra approach to showcasing a mobile phone’s features by not showcasing them. Mobile phone advertising was largely ‘lifestyle’ driven – showcasing happy people in various situations. Apple’s advertising for the iPhone has always focused on the handset itself showcasing its features. In that context, the Blackberry 10 ad is interesting. Since it was shown during the Super Bowl, the execution (exaggeration, special effects) seems right too. I guess they will have…
I tried installing Office 2013 on a Dell PC running Windows 8. The installation was not smooth, an an error screen popped up. I initiated the install process several times and still could not complete the installation. I deleted the Preview version of Office 365 to see if that caused some errors. I already had the 2007 version of Office installed in the PC. Since there were too many versions and installer files I thought…