Came across these 3 print ads in the Lurzer’s Archive (Issue 1, 2013) for Bayer’s Aspirin. A 2010 campaign for the same brands won several awards, including the Cannes. Agency: AlmapBBDO, Sao Paulo Here’s the 2010 campaign. A case of a good idea getting better or the sequel not matching up to the original?
Archives for February 2013
Ads from Thailand have been regulars at global awards. The country’s advertising is noted for its local flavour and great execution. Some of the ads have slightly esoteric concepts but are almost always executed to perfection. A series of ads for Hero Ziploc are no different. Agency: BangkokShowcase, Bangkok
The above videos are part of a campaign for Nivea Deo. The selling point is Stress Protect (‘Extra protection even in stressful situations’). The idea is being brought alive across different platforms, using each platform’s unique characteristics to its advantage. I thought the stunt at the airport was a tad extreme and could have resulted […]
Schick, the razor brand is asking bearded men of New Zealand, ‘Would you kiss you?’ The approach is similar to anti-smoking campaigns which shame smokers into giving up. The timing is right – with the world’s biggest con job – Valentines, round the corner. Agency: Y&R, New Zealand
Apple Inc., delivered record results for the Oct-Dec’12 quarter and the stock market responded by pulling the stock down dramatically. Amazon delivered sub-par results for the same period and the stock went up 10%. What gives? Stock markets analysts have their own technical theories but I believe it boils down to a simple thing: high […]