CafiAspirina: sequel trouble in print ads

Came across these 3 print ads in the Lurzer’s Archive (Issue 1, 2013) for Bayer’s Aspirin. A 2010 campaign for the same brands won several awards, including the Cannes. Agency: AlmapBBDO, Sao Paulo Here’s the 2010 campaign. A case of a good idea getting better or the sequel not matching up to the original?

Continue reading

Hero Ziplock: why Thailand excels in Art Direction and craft

Ads from Thailand have been regulars at global awards. The country’s advertising is noted for its local flavour and great execution. Some of the ads have slightly esoteric concepts but are almost always executed to perfection. A series of ads for Hero Ziploc are no different. Agency: BangkokShowcase, Bangkok

Continue reading

Nivea Deo: stressing on a campaign idea across platforms

The above videos are part of a campaign for Nivea Deo. The selling point is Stress Protect (‘Extra protection even in stressful situations’). The idea is being brought alive across different platforms, using each platform’s unique characteristics to its advantage. I thought the stunt at the airport was a tad extreme and could have resulted …

Continue reading

‘Would you kiss you?’ asks Schick of bearded men

Schick, the razor brand is asking bearded men of New Zealand, ‘Would you kiss you?’ The approach is similar to anti-smoking campaigns which shame smokers into giving up. The timing is right – with the world’s biggest con job – Valentines, round the corner. Agency: Y&R, New Zealand

Continue reading

Seen and noted: RATP of France sponsors of art, music & sports

Sweet little campaign for RATP, the public transport company in France. It is meant to announce the various sponsorships of RATP in art, music and sports and does so strikingly. Loved the way the values of sports, art have married with those of RATP. Loved the illustrations again. Agency: Publicis Conseil, Paris, France

Continue reading