ArchiveMarch 2013

The Ford-JWT India episode and scam ads


Much has already been written about the Ford-JWT India scam ads episode. Heads have rolled, tongues have wagged and a prominent award jury head has quit. Many have weighed in with their opinions on the whole affair (good reads here and here). I am late on this, but here go my two bits: The ads: questionable taste, missing answers It is apparent that the ads were created with the intent of doing...

What brands need to consider before developing mobile apps


‘Let’s go mobile‘, could vie for top place with ‘Lets create a Facebook page‘ when it comes to brand manager requests in recent times. In the US and other developed countries, brands have featured in the Apple iTunes store for years now. For some, it is a necessity – banks, airlines and hotels for example. Since consumers and their mobile devices have become...

The Economist and the Joy of Reading: elevating the proposition


A video that begins with a recital of A-B-C-D in a kids voice – not exactly the kind of imagery you would associate The Economist with. The magazine is associated with great content of the cerebral kind, appealing to a certain mindset. A mindset that can best be described as curious. Andrew Rashbass, CEO of The Economist Group referred to a ‘mass intelligent’ audience in his...

Twitter hashtags in advertising: aiming to be symbiotic


In June 2012, Twitter aired its first TV commercial which ended with the hashtag #NASCAR. It was essentially showing brands how Twitter hashtags can be used to maximise live or  ‘current’ events. Most brands run campaigns with a ‘central idea’ for a short window of time. And the launch phase of the campaign is usually the most critical in determining whether the ideas gets...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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