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Honda’s brilliant new TV spot: winner hands down

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A new film for Honda celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.

Agency: Wieden+Kennedy, London

As Adweek notes:

Honda products on display—heritage products like the 2RC143 bike; current products like the 2013 Honda TT Legends Fireblade, the HB25 leafblower, the CR-­V and the Honwave T38 inflatable boat; innovative Honda technologieslike the 2015 NSX concept, the FCX Clarity car, which emits nothing but water, and of course ASIMO; as well as Honda’s first production NSX from 1990, the road sports car Honda developed in collaboration with Ayrton Senna.

Directors Smith & Foulkes also pay homage to some of the brand’s other marketing successes, notably the song “You Meet the Nicest People on a Honda” by—seriously now—The Hondells, a surf band from a bygone age, who also covered the Beach Boys’ “Little Honda.” The ad also opens and closes with a nod to W+K’s legendary “Cog” spot.

What a fantastic array of spots from W+K, London for Honda over the years. And this one is easily among the best – as riveting as the classic ‘Cog’ commercial. And all the right ingredients for not just a memorable TVC but a viral hit too.

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