One-off projects or stunts designed purely to go viral and win awards are here to stay. The Vitamilk dead batteries for dead batteries is one such stunt linked to the brand’s recharge promise.
Made for first love, Made for Moms and now Made for the young. Vodafone’s latest ad in the #MadeForYou series is out. Agency: Ogilvy I found the last one the most charming of the lot – the juxtaposition of an old man to epitomise the young makes it very endearing. Typically, a lifestyle montage of the young and their (clichéd) ways – discos, high fives and long drives have been avoided. Nice.
Creating buzz and anticipation seems logical as Cafe Cuba is a new experience for the Indian market. The Twitter campaign and other communication elements work well together to create buzz and a unique brand personality.
Expedia’s Travel Yourself Interesting brand idea is brought alive on Twitter using the medium’s strengths well.
CentreFresh’s new digital campaign #GumCharades is a case where the brand and the idea comes before the technology or platform in digital.
A hilarious new spot from Adobe, targeting marketers hits the sweet spot. It is in a way reflecting reality: lot of marketers today are grappling with digital, big data and the metrics that today’s marketing can provide. There is a sense of being overwhelmed with all the data new media can throw up. Adobe’s Digital Marketing business is pitched as a solution. Agency: Goodby, Silverstein & Partners My one grouse (which is free) is about…
A set of ads for ‘compartmentalized lunch boxes’ from @home are doing the rounds of ad blogs. Not sure if the advertised item is available at the retail store only (I couldn’t find it in the online store) and if this is a released campaign. Nevertheless, nice idea and execution. Agency: Makani Creatives, Mumbai
Nokia’s cheeky taunt of Apple, during the announcement of the iPhone 5C became a big hit. In fact, it is the most retweeted ‘brand tweets’ ever, beating the Oreo ‘dunk in the dark’ one. Thanks, #Apple 😉 pic.twitter.com/x4w3r8Ghcy— Nokia UK (@nokia_uk) September 10, 2013 So what exactly did Nokia gain from that tweet, aside from the joy of seeing so many RTs? Well, firstly it gave ammunition for those consumers who are not fans of…
Smoking is an irrational habit. Over the years, we have all been told about the ill-effects of the habit – it causes cancer, heart attack and damages your lungs -some great campaigns have been done for the cause . There have been other ‘pitches’ urging smokers to give up the habit: your body is your home, said a famous campaign. A latest campaign from the Russian Ministry of Health, has a similar message. Agency: BBDO,…
In UK, St John Ambulance has thousands of volunteers; yet it’s impossible for them to be present at an emergency all the time. A new TV commercial shows why it’s vitally important that everyone learns first aid. You can be the difference between a life lost and a life saved. But it’s not as straightforward as it sounds. The TV spot is supported by an interactive web experience, where users learn some useful first aid information.…