One-off projects or stunts designed purely to go viral and win awards are here to stay. The Vitamilk dead batteries for dead batteries is one such stunt linked to the brand's recharge promise.
Made for first love, Made for Moms and now Made for the young. Vodafone’s latest ad in the #MadeForYou series is out. Agency: Ogilvy I found the last one the most charming of the lot – the juxtaposition of an old man to epitomise the young makes it very endearing. Typically, a lifestyle montage of the young and their (clichéd) ways – discos, high fives and long drives have been...
Creating buzz and anticipation seems logical as Cafe Cuba is a new experience for the Indian market. The Twitter campaign and other communication elements work well together to create buzz and a unique brand personality.
Expedia's Travel Yourself Interesting brand idea is brought alive on Twitter using the medium's strengths well.
CentreFresh's new digital campaign #GumCharades is a case where the brand and the idea comes before the technology or platform in digital.