In UK, St John Ambulance has thousands of volunteers; yet it’s impossible for them to be present at an emergency all the time. A new TV commercial shows why it’s vitally important that everyone learns first aid. You can be the difference between a life lost and a life saved.
But it’s not as straightforward as it sounds. The TV spot is supported by an interactive web experience, where users learn some useful first aid information.
Agency: BBH, London
The campaign is already creating buzz (deservingly so) and being talked about. Another piece of outstanding work from BBH (Guardian, Barclaycard to name a couple of others) and TV meets digital again.