The blogosphere and news sites are all talking about a great new marketing stunt from Queensland Tourism Department. The ‘Caretaker of the Islands of the Great Barrier Reef’ is a newly created position and billed as the Best Job in the World (no arguments there). Since the announcement, its website has had four million hits, crashed several times and received 2,000 60-second video applications.
The agency behind the awesome idea, Cummins Nitro, has come under flak now for admitting that a video, supposedly that of an ‘applicant’ for the job, is the digital project manager at the agency. Oops! Advertising is anyway considered to be the bottom of the barrel when it comes to careers. This kind of ‘cheating’ will only further that notion. Nevertheless, the response for the job is unlikely to reduce because of this glitch. After all, the job responsibility includes: Explore and report back, Feed the fish, Clean the pool and Collect the mail. Are you game?