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DB Export Gold: Lassie alerts beer drinkers to ‘fire at the old well’

Beer advertising, especially from Australia and New Zealand have been about the lads- scheming their way out of unpleasant situations for a round of beer. The ‘women whisperer‘ for example, appeared at the most opportune moment for men. Now as DB Export Gold says, ‘working late, fixing the roof, attending a second cousin’s wedding – there’s always something that gets in the way of having a beer with your mates‘.

Loved the use of Lassie as the trigger for sending out the alarm and the #FireAtTheOldWell bit.

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Agency: Colenso BBDO

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