Beer advertising, especially from Australia and New Zealand have been about the lads- scheming their way out of unpleasant situations for a round of beer. The ‘women whisperer‘ for example, appeared at the most opportune moment for men. Now as DB Export Gold says, ‘working late, fixing the roof, attending a second cousin’s wedding – there’s always something that gets in the way of having a beer with your mates‘.
Loved the use of Lassie as the trigger for sending out the alarm and the #FireAtTheOldWell bit.
Agency: Colenso BBDO