When you can’t think straight, hydrate: Deep RiverRock

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Just when you thought all possible angles of selling bottled water have been exhausted you come across a refreshing (and importantly, relevant) new way of looking at the category. Loved this series of ads for Ireland’s Deep River Rock brand of water. ‘When you’re not hydrated, your brain’s not at 100%‘ is the claim behind the creative and likely to get a potential buyer into nodding in agreement. The creative idea takes it one notch higher.

Agency: McCann Ireland

Loved the baseline, when you can’t think straight, hydrate. Also over at the brand website, a poster says ‘So local, it thinks the sun is a newspaper’. Ha.

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