The ‘Should’ve gone to Specsavers’ strap line allows for great executions across media. Specsavers UK has created advertising based on that theme for quite a while now – including topical ads. Their latest, ‘Workout’ carries on with another hilarious rendition.
Agency: Specsavers (in-house)
Creative Director(s): Graham Daldry
There are some fun videos of the characters in the ad reacting to the workout, over at the Specsavers YouTube channel. Marketing & advertising teams are notorious for giving up on successful themes (‘how long do we keep running the same old thing?’). I guess the success of the strap-line and its potential to go viral would make anyone think twice about abandoning this idea for Specsavers. And that’s a good thing.
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