Easy Lamb Roast: the magic of laddering a benefit and juxtaposition

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Easy Lamb Roast is so easy it turns anyone into a mum. Now, that sounds too simplistic a proposition. But when you ladder the benefit and stretch the idea, great advertising can happen. An ad for Easy Lamb Roast which made the rounds of ad blogs earlier this year does it beautifully. The impact is stronger because of the juxtaposition of a world far removed from that of mums.

Agency: BMF
Director: Scott Pickett

BMF’s executive directors, Carlos Alija and Laura Sampedro said “There’s nothing like bringing together two unlikely worlds to create comedy and impact. It was important that while this ad was fun and light hearted it had a touch of humanity and authenticity. We ended up street casting most of the bikers and were amazed to see the mum in all of them.”

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