At the recently concluded Kancil Awards, Malaysia’s premier advertising awards, Digi Telecommunications won the Advertiser of the Year. A campaign for Digi won Gold in the Films category. To celebrate Merdeka and Malaysia Day, DiGi created a #confirmmalaysian hashtag encouraging Malaysians to share what makes them truly Malaysian. The most interesting ones were brought to life in a series of web films.
Agency: Naga DDB
Love it when advertising has a distinct local flavour (Thai advertising does that very well too). In this case, the quirks of Malaysian way of life are captured beautifully in a manner which is relevant to communication and therefore, Digi Telecom. And nice to see the little touches in Tamil too.