It was declared ‘Word of the Year’ in 2013. In an era where things trends in hours and change is constant, we see marketers and digital agencies acting as if they discovered the phenomenon of selfies just yesterday. It is almost 2015 and there are so many ad campaigns featuring the ‘selfe’ as the central idea or as an important element in the campaign be it a TVC or social media campaign on Twitter or…
The premise: dramatize the toughness of Toyota Hilux. The creative idea: ‘Not everyone can own a Toyota Hilux – the unbreakable Hilux demands an equally unbreakable driver’. Loved the goofy, deliberately stereotypical portrayal of the macho man and over the top execution. Agency: Saatchi & Saatchi (Sydney) While so many automobile ads still drown in the sea of sameness, this one stands out. Such advertising creates likeability for the brand which is a powerful edge…