Wieden+Kennedy, London have done it again for Honda. The agency is known for some great work for the brand in the past, across media. According to the agency blog: we want to bring to life Honda’s other side, the side born from a racing heritage and thirst for innovation. The strategy was to showcase Civic […]
Archives for October 2014
Imagine selling a TV script for a pension brand like this: ‘it is a montage of visuals where people from various walks of life sing aloud about their expectations from a retirement plan. And oh, it set to catchy music’. The magic is in the execution. As the production house, Nice Shirt Film explains: Only […]
Loved this new set of ads for Copic Markers highlighting their ‘Thick+Fine’ variant. Simple, focused idea rooted in the product and an execution which brings a smile. Agency: FCB Will we ever see good print ads in Indian mainstream advertising again? Sigh.
I liked the central idea and the hashtag campaign of #BendTheRules for HP x360 as it is anchored on the product. Personally I thought the ‘stories’ of people who have achieved something extraordinary by ‘bending the rules’ was a tad disconnected as the product had nothing to do with those stories. Of course the benefit […]
As consumers, are we rational or emotional? Many marketers believe that appealing to the rational mind is the best bet to get consumers to make a buying decision – be it brand switch or entry into a category. We can see it across categories – be it FMCG or retail. A price off or a […]