Got to love advertising wars, especially the competitive ads executed with class. A new campaign for Jaguar 550hp F-TYPE R Coupe caught my eye – without saying a word they have poked fun at the competition. Loved it. Agency: Y&R, Toronto. Via. Speaking of competitive ads done well, check out what Bentley did in a fight between Audi & BMW.
And John Lewis does it again with their Christmas advert. It is yet another tugging-at-your-heartstrings story – this time, of a young boy and his Arctic pet, Monty the Penguin. It showcases the fun-filled adventures those two have but the mood takes a distinct turn, when the yearning Monty has for a loved one is conveyed. That moment in the film is so memorable – you wonder how they got a penguin (animated nevertheless) to…
Remember seeing this ad many moons ago in one of the ad reels and is etched in my memory. Can’t stop laughing every time I see the ad – so wicked and enjoyable. Agency: Publicis, London It takes guts to go against ‘category codes’ of food advertising (especially ads for biscuits) which typically restrict themselves to glorious product shots of ingredients and nothing much. While ‘going to great lengths’ to have a food brand is…