ArchiveNovember 2014

The changing face of billboard advertising


Across most advertising categories, the winners in the ‘Outdoor’ or ‘Billboards’ category are not the traditional vinyl posters. What constitutes outdoor has undergone a dramatic change over the years with virtually any out-of-home installation becoming a billboard opportunity. Many of them feature interactive elements in a digital medium or use technology of some sorts...

The State of Diabetes: third largest nation in the world


I like public service advertising which present a startling new fact or packages a known fact in a refreshingly new way. And if the public service ad asks for a simple, specific action, even better. That's exactly what a new PSA on diabetes does. While we all know that many people suffer from diabetes, the new angle: people with type 2 diabetes could form the third-largest nation after China and...

Commenting system on the web: value add or not?


The comments section of news articles and blogs have been around for a while now. The intention behind providing an option to comment on an article or blog post, was a lofty one – get people to share their thoughts & opinions as a value-addition to the discussion. The practice has gone through several phases over the years. Many years ago, bloggers used to die for comments on their blog...

11 Print Craft winners at #Epica2014: execution is everything


One of my favourite awards shows, Epica Awards, is back with its 2014 winners. One of the reasons why I like the awards show is that one gets to see creative work from European countries (sometimes non-English work) which normally don’t do the rounds of ad aggregator sites.  In print category (a favourite of mine) there is the ‘print crafts’ section which recognizes great...

Topical ads and #BreakTheInternet


Topical ads have been around for decades now and can be a marketer’s dream come true – but only if executed well. In my view, the hallmarks of a great topical ad are: (a) it should be about a genuinely big news…a topic that is truly creating buzz (b) it should be out lightning fast when the topic is still fresh in people’s mind (c) the creative message should be relevant...

15 new print ads with great idea and execution


I love print ads. I follow a lot of sites which showcase new creative work – with digital work (YouTube films, social media campaigns, tech-driven stunts, mobile apps and so on) taking centerstage. But I always check out new print work and love it when I spot well-thought through and executed print campaigns. I also have a soft corner for great copywriting but that’s rare to see...

Of Seinfeld and the ‘importance’ of advertising


Jerry Seinfeld hit out at the advertising industry while giving an acceptance speech at the Clio Awards last month. Oh, the irony. I personally thought it was a case of ‘biting the hand that feeds you’ but Seinfeld does raise some relevant points. His main issues – the industry lies about the products it sells (‘spending your life trying to dupe innocent people out of hard-won earnings to...

The best Christmas advert from UK in my book: Mulberry


If there is a ‘Christmas advert war’ in UK (at least it feels like it), the hands down winner in my book is Mulberry. Primary reason: when the world zigged, they zagged. When everyone else was going the ‘tugging at the heartstrings’ emotional route, Mulberry chose humour. Agency: adam&eveDDB Some have commented that the ad is offensive because it compares adopting a...

Misereor: The Social Swipe – charity advertising done right


I remember an early lesson from my ex-boss about charity advertising: ask for a specific amount. Instead of saying ‘donate generously’ asking for a specific amount has a better chance of getting a donation. Second, make the response mechanism easy. In advertising, I grew up in the print era where the coupon was a powerful call to action. And the coupons typically were ‘design...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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