Across most advertising categories, the winners in the 'Outdoor' or 'Billboards' category are not the traditional vinyl posters. What constitutes outdoor has undergone a dramatic change over the years with virtually any out-of-home installation becoming a billboard opportunity. Many of them feature interactive elements in a digital medium or use technology of some sorts. At… Continue reading The changing face of billboard advertising
I like public service advertising which present a startling new fact or packages a known fact in a refreshingly new way. And if the public service ad asks for a simple, specific action, even better. That's exactly what a new PSA on diabetes does. While we all know that many people suffer from diabetes, the new angle: people with type 2 diabetes could form the third-largest nation after China and India.
The comments section of news articles and blogs have been around for a while now. The intention behind providing an option to comment on an article or blog post, was a lofty one - get people to share their thoughts & opinions as a value-addition to the discussion. The practice has gone through several phases… Continue reading Commenting system on the web: value add or not?
One of my favourite awards shows, Epica Awards, is back with its 2014 winners. One of the reasons why I like the awards show is that one gets to see creative work from European countries (sometimes non-English work) which normally don't do the rounds of ad aggregator sites. In print category (a favourite of mine)… Continue reading 11 Print Craft winners at #Epica2014: execution is everything
Topical ads have been around for decades now and can be a marketer's dream come true - but only if executed well. In my view, the hallmarks of a great topical ad are: (a) it should be about a genuinely big news...a topic that is truly creating buzz (b) it should be out lightning fast… Continue reading Topical ads and #BreakTheInternet