Going by what I see in trade magazines, there are frequent attempts to find a new definition to advertising of today. Story telling, Content Marketing, True Vertexing (I kid you not!) are all possible candidates. I guess planning meetings involve strategies for Twitter, Facebook, Instagram, Vine, Snapchat and more, aside from the mandatory YouTube video. There is an attempt to convey that everything we know about advertising doesn’t hold true anymore. Conference chatter and expert…
I had started the ‘Meet the creative gurus’ series a while ago (see here, here and here) but haven’t been able to keep the series refreshed. Among the various departments in an ad agency, I have enjoyed interacting with the ‘creative’ folks (industry label, not mine). The best among them are curious, open minded have varied interests and make for great planners. I have also admired creative folk who’ve won accolades, built a great reputation…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 4th December 2015. Laphroaig #OpinionsWelcome It really takes a bold client who is supremely confident of his product to invest in an idea which involves candid comments about the product – even negative ones. Laphroaig continues with…
Big data. Those two magical words, excite venture capitalists, marketers and media planners alike and are meant to provide deep insights into consumer behaviour nowadays. Every aspect of our digital presence is apparently available for scrutiny by marketers and media planners. App developers have analytical data on aspects ranging from app install ads, number of downloads, time spent on an app and in-game gestures. But there’s one aspect of consumer behaviour that such data does…