Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 25th November, 2016: Bang & Olufsen, Morton Salt and more. 1. Bang & Olufsen: humblebragging Years ago at an advertising planning workshop, I saw a slide which defined Bang & Olufsen’s brand essence as: ‘crafted for the…
How did we survive before the internet, Google Search, the smartphone, apps and social media? It suddenly seems impossible to imagine that we carried on with our lives just a couple of decades ago, without any of these, which have become such inherent parts of our lives nowadays. Needless to say, these add immense benefits to our lives. Seamless, instant connections across the world, lightning fast dissemination of news and ideas, wealth of information, entertainment,…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th November, 2016: Heathrow airport, Sainsbury’s and more. 1. Heathrow Airport: coming home for Christmas Over the years, UK retailers have hogged all the limelight during Christmas with their specially created marketing campaigns for the festive season.…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 11th November, 2016: John Lewis, Paytm and more. 1. John Lewis: Buster the Boxer The marketing & advertising industry across the world look forward to Christmas adverts from big brand UK retailers every year, for the last…
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 28th October: Temptations, Yorkshire Tea and more. 1. Temptations – Keep them busy In traditional advertising it was believed that the presence of a cute baby or a dog guaranteed viewership. In the internet age, ‘cat videos’…