ArchiveOctober 2017

The bane of brands: pressure of ‘always on’ content marketing

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The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing. 

Whiskas, Slotomania, Harley-Davidson and more: 5 top creative ads of the week

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Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 27th Oct, 2017. 1. Whiskas: Kat Institute of Technology It is often said in advertising that featuring pets and babies is a sure shot way to get your ad notices. Some may say that it is a lazy option, but if you are a pet food brand like Whiskas there is...

Brands and festive greetings in social media

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Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through messaging platforms or through social media. So the personal touch of a phone call or a hand written note or a card has anyway disappeared. The greetings are ‘templatised’, mechanical and mostly treated as a chore or formality...

‘Bite Size Horror’, #DeviceFreeDinner and more: 9 top creative ads of the week

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Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 20th Oct, 2017. 1. Mercedes Benz: King of the City Jungle Stroking the male ego is a trick often used in advertising especially when aimed at purportedly ‘successful’ individuals who can afford super premium products. You can see that in real...

Can good marketing fool people all the time?

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There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which fulfils such needs, market segmentation, positioning, pricing, distribution and promotion, to name a few. However the most visible manifestation of all this is advertising. So many attribute success or failure of a product to just advertising. Everyone would agree that...

Outstanding web film from Thailand, BMW TV spots and more: creative ads of the week

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Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 13th Oct, 2017. 1. Unif-400: a ‘romanocumentary’ Advertising from Thailand has set very high standards over the years. What sets them apart is that they are uniquely Thai in the sense that they don’t try to ape western advertising in both...

UNIQLO, IKEA and more: 6 creative ads of the week

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Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 7th Oct, 2017. 1. UNIQLO: Skip Winter Ads which are a montage of visuals, set to a catchy jingle or music are quite common. One may say that these lack a creative idea but when the ingredients are put together in the right manner, they do make for...

9 great ambient adverts from back when they were a thing

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Remember ‘ambient’ advertising? Just over a decade or so ago, it was all the rage. Essentially, it was using non-traditional out-of-home media, in an unexpected manner to deliver a brand message. While traditional billboards and kiosks were also used the creative expression gave it a twist. So we had ice-cream sticks, lamp posts, a seat tray in an aircraft and such like used for...

Audi ‘Clowns’, Godiva, Audible and more: creative ideas of the week

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Every day we come across hundreds of commercial messages. Only a few of them are noticed and remembered. Here are a handful which caught my the week ending September 29th, 2017. Audi UK: Clowns I love ads which convey a clear consumer benefit based on a strong product feature, packaged through a compelling visual story based on a strong consumer insight. Isn’t that what good advertising is...

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