ArchiveOctober 2017

The bane of brands: pressure of ‘always on’ content marketing

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The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be present in ‘media’ (and I use it within quotes to connote every platform where a brand places its message) virtually 365 days of the year. And that’s not a good thing. 

Whiskas, Slotomania, Harley-Davidson and more: 5 top creative ads of the week

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Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 27th Oct, 2017. 1. Whiskas: Kat Institute of Technology It is often said in advertising that featuring pets and babies is a sure shot way to get your ad notices. Some may say that it is a lazy option, but if you are a pet food brand like Whiskas there is...

Brands and festive greetings in social media

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Greeting friends and relatives on special occasions like birthdays, anniversaries and festivals, is an expected social behaviour. Of late, such greetings are done through messaging platforms or through social media. So the personal touch of a phone call or a hand written note or a card has anyway disappeared. The greetings are ‘templatised’, mechanical and mostly treated as a chore or formality...

‘Bite Size Horror’, #DeviceFreeDinner and more: 9 top creative ads of the week

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Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 20th Oct, 2017. 1. Mercedes Benz: King of the City Jungle Stroking the male ego is a trick often used in advertising especially when aimed at purportedly ‘successful’ individuals who can afford super premium products. You can see that in real...

Can good marketing fool people all the time?

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There is a lot more to marketing than just advertising – understanding consumer needs, crafting a product or service which fulfils such needs, market segmentation, positioning, pricing, distribution and promotion, to name a few. However the most visible manifestation of all this is advertising. So many attribute success or failure of a product to just advertising. Everyone would agree that...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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