Snickers, Nike and more: 5 top creative ads of the week

Every day we come across hundreds of commercial messages. Most of them aren’t even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike’s reaction on social media regarding a decision taken by the French Open authorities and more. 1. Snickers: …

Continue reading

Aviation Gin, Audi and more: 6 top creative ads of the week

This week’s top picks include Out of Office replies (yes, you read that right) for Aviation Gin and other creative ads for Audi, Pepsi and more. 1. Aviation Gin: Out of Office replies I wrote about Aviation Gin’s ads featuring Ryan Reynolds earlier this year. The marketing of the brand is in top gear with …

Continue reading

Social media use or the lack of it, from ad agencies

Ever wondered why save for handful of ad agency accounts, a majority of agency brands hardly use social media effectively? I am sure they know that it can be be used to strengthen the equity of the company brand but they hardly get down to ‘doing’ it.  It is not a recent phenomenon. Traditionally ad …

Continue reading

Of higher order benefit and purpose driven ads

In advertising, conveying the benefit of a product is considered more effective than simply listing features. It helps consumers relate to how it can play a role in their lives and not leave things to imagination. The benefits of a feature may not be immediately apparent to consumers too, especially if it is a new …

Continue reading