ArchiveNovember 2018

The long term impact of ‘new entertainment’ in India


Cinema and traditional TV are the popular entertainment options for a majority of Indians. Of late, streaming services are gaining popularity. According to the Boston Consulting Group, the the Indian over-the-top (OTT) industry has the potential to reach a market size of $5 billion by 2023. The report outlines a few key parameters driving this change: access to affordable data, mobile phone...

AT&T, Intel, ‘Men will be men’ and more: 6 compelling creative ideas of the week


Everyday, we see hundreds of commercial messages. A majority of them are so insipid that they are not even noticed. Among the handful which are seen only a few are memorable. Here are a few creative ideas which caught my eye this week: 1. AT&T: Shot When the proposition is ‘from sports movies to sci-fi, AT&T gives you more for your thing’ advertising folks would say, the...

10 Epica Award winning ads from 2018, you probably have not seen before


The Epica Awards were started to ‘promote and reward the highest standards in European advertising’. Today, Epica is open to work across the globe. I love following the winners every year (see here, here and here) because the winning work tends to be those not previously showcased in popular trade portals and advertising aggregation sites. One also gets to see work in languages other...

John Lewis & Partners, Waitrose, Playstation and more: creative ideas of the week


It’s that time of the year when ‘big retail’ in UK unleash their Christmas campaigns. Over the last few years brands like John Lewis, Harvey Nichols, M&S and others have created some memorable ads for the season. This year too saw a few gems. These and other ads are part of my creative picks of the week. 1. John Lewis & Partners: Christmas advert 2018 Over the last few...

@SAS – The Arrivals, #timeTo, #FitGotReal and more: 9 top creative ads of the week


Everyday we come across hundreds of commercial messages. But only a handful are noticed and remembered. Here are a few creative ads which caught my during the week ending 2nd November, 2018. 1. SAS – The Arrivals In advertising, sometimes a generic message applicable to all the brands in a category can still make for compelling viewing and also make the brand name memorable. A lot depends...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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