The practice of creating print ads with a Hindi headline or baseline written in English script is now common in Indian advertising. What gives? Aisa kyon hai? Here are a few conjectures and thoughts on this and related issues in advertising: India: a market of many markets Creating pan-India appeal in advertising is a daunting challenge for brands. There are several elements to a marketing mix (the product idea, brand name, advertising idea, creative execution)…
Every week, I attempt to share a compilation of compelling creative ads with a comment or two. Sometimes one come across ads which immediately evoke an urge to share; but mostly one has to sift through several ad portals to shortlist a handful – pretty much like how we simply ignore most advertising. Here are a few which caught my eye: Fevicol: sofa Industrial product advertising is traditionally considered to be ‘boring’. Glue used by…
Most of the ads aimed at the general public are not even noticed, leave alone being memorable or changing mindsets & behaviour. Every week, I attempt to compile a list of creative ads which are clutter-breaking and compelling. Here are a few which caught my eye the week ending 16th August, 2019. Cadbury’s Unity bar: print ad ‘Special editions’ of products are common in automobiles and apparel industry. Typically, such launches are linked to the…
Every day hundreds of commercial messages are targeted at us. However, only a handful of them are noticed. An even smaller number is remembered and recalled correctly. Every week, I attempt to share a few compelling creative ads which caught my eye. Here are a few for the week ending August 9, 2019. Vegemite – Marmite spat The Ashes – a cricketing duel between Australia and England is underway currently. Marmite, the yeast extract brand…
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are noticed and an even smaller number is memorable. Every week, I attempt to compile a list of compelling creative ads which caught my attention – made me smile, laugh or empathise. Here are a few from week ending August 2nd, 2019. The Great British Bake Off: trailer In 2017, the trailer for the hugely popular…