ArchiveAugust 2019

English ads ke headlines Hindi mein kyon hai?

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The practice of creating print ads with a Hindi headline or baseline written in English script is now common in Indian advertising. What gives? Aisa kyon hai? Here are a few conjectures and thoughts on this and related issues in advertising: India: a market of many markets Creating pan-India appeal in advertising is a daunting challenge for brands. There are several elements to a marketing mix...

Fevicol, Google Pay and more: creative ads of the week

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Every week, I attempt to share a compilation of compelling creative ads with a comment or two. Sometimes one come across ads which immediately evoke an urge to share; but mostly one has to sift through several ad portals to shortlist a handful – pretty much like how we simply ignore most advertising. Here are a few which caught my eye: Fevicol: sofa Industrial product advertising is...

Cadbury’s ‘Unity Bar’, Jif peanut butter and more: 4 creative ads of the week

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Most of the ads aimed at the general public are not even noticed, leave alone being memorable or changing mindsets & behaviour. Every week, I attempt to compile a list of creative ads which are clutter-breaking and compelling. Here are a few which caught my eye the week ending 16th August, 2019. Cadbury’s Unity bar: print ad ‘Special editions’ of products are common in...

6 top creative ads of the week: @Vegemite @marmite @Delta and more

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Every day hundreds of commercial messages are targeted at us. However, only a handful of them are noticed. An even smaller number is remembered and recalled correctly. Every week, I attempt to share a few compelling creative ads which caught my eye. Here are a few for the week ending August 9, 2019. Vegemite – Marmite spat The Ashes – a cricketing duel between Australia and England is...

The Great British Bake Off, Aviation Gin and more: top creative ads of the week

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Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are noticed and an even smaller number is memorable. Every week, I attempt to compile a list of compelling creative ads which caught my attention – made me smile, laugh or empathise. Here are a few from week ending August 2nd, 2019. The Great British Bake Off: trailer In 2017, the trailer for the...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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