I have not been able to update my blog over the past few weeks. I aim to post a compilation of compelling creative ads every week and an occasional post on issues pertaining to the business of advertising. This week’s post includes ads from Liquid Death water, Hyundai’s IONIQ and a few others. Liquid Death: Kids Hydrating at a Party Judas Priest’s ‘Breaking The Law ‘ forms the perfect background score for visuals depicting a…
In the late 1980s, political scientist Joseph Nye Jr. coined the term soft power. He defined it as it as a country’s ability to influence others without resorting to coercive pressure. Over the years, the term has been used to connote a country brand’s ability to create a positive perception and make it attractive in many ways. According to Masterclass, soft power can influence in five areas: business & trade, culture, education, governance and global…
In my advertising career, I have not launched or grown an ad agency brand from scratch. So I am no expert in the domain of building an agency brand. But then, such details never stopped us observers (okay, armchair critics!) about commenting on any trend. In India, there have been ad agency brands which have positioned themselves as delivering growth for ‘home grown’ or Indian brands. The questions in my mind: are the needs of…