Every week, I attempt to share a compilation of creative ads, including a two-part series on ‘best ads of 2023’. I stumbled upon a few more interesting ads in the last week or so, including additions to the Christmas-themed ads of 2023. Esselunga: The Walnut In October this year, Esselunga, a super market chain in Italy ran an ad whose central premise was: ‘your groceries are never groceries’. On hindsight, that’s such a powerful summation…
The first part of my picks for ‘best ad campaigns of 2023’ is here. Every week, I attempt to curate ad campaigns which break through the clutter (the first real job of any ad) and convey a relevant message in an engaging manner. Here are a bunch of campaigns which caught my eye during the second half of the year: Chevrolet: memories Christmas ads can easily fall prey to a template. It can be argued…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Wildbean Cafe: drives you cravey The insight of ‘in-between meal hunger makes us irritable and act out of character’ served Snickers very well. A similar idea of ‘hunger pangs make us crave for food’is brought alive for BP’s Wildbean…
I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking advertising among a sea of feel-good Christmas ads, retaining the same tone and manner as so many others? I think…