Every week, I attempt to share clutter-breaking creative ads. This week: work from Kia Canada, Astronomer as part of its PR for crisis management and more. Kia Sportage: tech talk Any product – be it a consumer durable or automobile has a set of features. Most of the advertising for such simply list such features hoping that consumers would see value. Only a handful go on to create advertising that explains the benefit of these…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week: ads from Nedbank, Apple, Sony Entertainment Television and more. Nedbank: Meet Anna & Yuto Many popular ads tell interesting stories – long before ‘storytelling’ was marketed as some sort of new invention in the era of digital campaigns or some rare skill which has to be learnt. Nedbank tells the story of Anna & Yuto in a format that has…
I publish a curated list of clutter-breaking creative ads almost every week. In this week’s compilation TV spot for Volkswagen Tera, outdoor for Audi and more. Volkswagen Tera: Arrivals We’ve seen brand collaborations and product placements in movies. Apple was known to swing such deals in popular TV shows and Hollywood productions. In Brazil, Volkswagen has partnered with Netflix for the launch of Volkswagen Tera which is quite unique in thought and bold in execution.…
Every week I curate a list of clutter-breaking creative ads. While my blog has been active since 2008 or so, I began sharing some good work, instead of simply critiquing ads. Occasionally I share some views on the business of advertising. This week: ads for Shark Tank India, Oppo Reno and more. Shark Tank India: don’t register The context: Shark Tank is undoubtedly a cult reality show. It’s concept and content are part of popular…
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have been found to be dodgy when it comes to claims of effectiveness. One argument about awards in the context of…
Every week, I attempt to share clutter-breaking creative ads. This week, creative ideas include the website to celebrate 150 years of Audemars Piguet, 240 years of The Times and more. Audemars Piguet: celebrating 150 years The context: Luxury brands stand testimony to the fact that consumers are willing to pay a premium even in categories where parity seems common. Forget the fact that all watches show time. Even among luxury brands of watches there is…
Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an ad is to get noticed – everything else is secondary. But unfortunately most ads are simply ignored: a fate worse than being disliked. Here are a few recent ads which caught my eye. Oura: give us the finger The context: over the last few years, smart rings have become popular as health accessories. Most ads…
Every week, I attempt to share a curated list of clutter-breaking creatives. Just being noticed (and not ignored) is the first and most important task of an ad. Unfortunately, a majority of the ads don’t pass this test. Here are a few ads which caught my eye this week: WhatsApp, Toblerone and more. WhatsApp: not even WhatsApp The context: end-to-end encryption has been the promised and much-liked benefit of WhatsApp. I think consumers understand what…
I hardly came across any clutter-breaking ads over the last weeks or so and hence did not publish any curated list last week, like I usually do. This week’s short list includes ad from Apple, Stella Artois and more. Mac to school: features as benefits The college community is a big market for Apple in the US. Every year, they run campaigns focused on the student community. While the iPhone is a common device in…
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the percentage off and ‘amazing deals’ get highlighted. In multi-brand, multi-category aggregator platforms, it’s even tougher as everything ‘should’ be prioritised…