The new TVC for IDEA does a good job of conveying the central thought – literacy for all. It has its share of melodrama but the portrayal of kids as kids, strikes a chord.
Both on Seventymm and Bigflix, I have close to signing up but never signed on. The barrier was not the registration fee but a niggling doubt whether this kind of service is really useful for me.
The Madhavan-Vidya Balan series has a couple of new spots. In one, hubby returning home is gently quizzed by his wife whether he has ‘sent money to papa’. And in the other, she does a check list of bills to be paid while on a train.
Advertising folks in the Gulf are celebrating their success at the Cannes 2008 too. Fortune Promoseven won a Gold in the Press category.
Came across this piece in AdAge talking about P&G’s strategy during trying times: scrimp & splurge. The world’s leading advertiser is aware that consumers are likely to tighten their belts during these inflationary times.
The challenges faced by both mobile operators and mobile handset brands in India is unique: they need to address both…
Yoga Fest At Cannes, JWT won a Promo Lion for its Nodding Bull campaign for the Vegetarian Conference last year. And the year before that, it won a Promo Lion for its campaign for Lehar Kurkure. This year, they got us our lone Bronze in the promo category for Pondicherry Yoga Festival. The idea was cute- get ordinary people to go about their jobs in Yoga poses. While the press ad conveys the idea interestingly,…