I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment on the business aspects of the ad industry. Here are some ads which caught my eye this week: Squarespace: designed to sell Squarespace is a website builder and hosting provider with small and medium enterprises as its core audience. It helps them host content and sell their products or services. A new spot ‘showcases the…
Since 2015 I have attempted to publish a weekly compilation of of clutter-breaking creative ads. It is a small tribute to brand & advertising teams everywhere for their efforts to break away from the clutter – which is a tough first task of any advert. In today’s media clutter and ‘noise’ it is even harder to be noticed. Here are some clutter-breaking ads from the past week or so, which caught my eye: TAB: Australia’s…
Creating clutter-breaking advertising is tough. A majority of the ads are simply ignored – a fate worse than being noticed and disliked. Given the fuzzy briefs, opaque approval process and other ills of advertising, this is not surprising. My weekly compilation of clutter-breaking creative ads is a small tribute to such marketing & advertising teams who manage to get their ads noticed, recalled and liked. Difflam Spray: Usual Sorespects Some creative ideas don’t need any copy at all to…
Contrary to popular perception, people don’t hate advertising. They only hate advertising that’s annoying. Worse still, they ignore most of the advertising and commercial messages that interrupt whatever they are trying to accomplish. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks the clutter to entertain or engage the audience. Here are a few creative ads which caught my this past week…
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: BunBun Paprika: Bollywood Badass I find ads from Thailand…
The ‘Shot on iPhone’ series is a great example of letting the results do the talking rather than list the technical features of a phone as camera. In the latest edition, iPhone 13 Pro’s great video capabilities are showcased. A heart warming commercial, Pampers for Preemies, which strengthens Pampers’ perception as an expert can be seen in a new ad. These are part of my weekly collection of clutter-breaking creative ads (aside from the occasional…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. The first job of any ad is to get noticed – because of it is not, it is a waste of time, effort and monies. So, as many have noted, managing to break the clutter is actually a big deal. Festive seasons ads – either in India or in the west face an even more tougher challenge…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes a touching ad for Amazon India and clever print work for McCafe among others. Amazon India: Raksha Bandhan ‘What is an insight?’ is a common question in the…
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes a humorous ad for Amazon Alexa, Dove ‘reverse selfie’, a topical ad from Heineken and more. Amazon Alexa: Pompeii The ease of use of Amazon Alexa was dramatised using…
Our brain loves lists and there are 8 reasons for it, according to New Yorker. Towards the end of every year, we see ‘best of’ lists across categories. Advertising is highly subjective – what may be liked by one could be hated by another. But I guess most of the ads in my picks of best ad campaigns of 2020 would be universally liked. Here are some more ads (in no particular order) which were…